Cypresia was inspired by my affinity for fantastical, whimsical artwork and obsession with moths, butterflies, and statement jewelry. Beginning in May 2023, I designed and engineered a collection of eight unique earring designs and created the branding and website for my business, originally named Trinkets. In July 2023, my advertising on social media generated a significant amount of sales across eleven different countries.
Following my initial success, I experimented for months streamlining my production process, cutting my manufacturing time down significantly. I then attended multiple live market events and evolved my branding to better connect with my price range and future goals.
BRANDING
WEB & EMAIL UI DESIGNS
THE ORIGINAL COLLECTION
My goal was to create moth, butterfly, and fairy wing earrings that faced outward from the face, with each wing on a separate hook.I could not find this style of earring anywhere online.
KEY FEATURES
Lightweight • Water-Resistant • Durable • Sensitive Ear Friendly
THE INITIAL PROCESS
I began creating my earrings using shrink plastic, markers, colored pencils, an exact-o-knife, and a toaster oven. This process took roughly two hours per pair, which was not a realistic way for me to make a profit at a reasonable price point.
THE EVOLVED PROCESS
I now create my earrings using vinyl, acrylic, and a laser cutter. This has cut my production time down to about ten minutes per pair.
THE HALLOWEEN COLLECTION
THE FESTIVAL FAIRY COLLECTION
THE HOLIDAY COLLECTION
SOCIAL MEDIA MARKETING
1,800,000+
TikTok views on Cypresia related posts
309,000+
TikTok likes on Cypresia related posts
SALES STATISTICS
300+
Orders
19
Countries
DISPLAY DESIGN
Before attending live market events, I knew I had to create unique displays that spark customer interest and work in an outdoor or indoor setting.
KEY FEATURES
Sense of motion and balance • Easy to transport • Holds many different designs • Stable enough to withstand wind
THE PROCESS
I used thin plywood and a laser cutter to fabricate deconstructable displays that included places to hang earrings and necklaces with and without their packaging.
THE RESULT
Through four different iterations, I improved the stability and transportability with the final design connecting with the updated branding.
LIVE MARKET EVENTS
Using social media and in-person networking, I got involved with the live vending opportunities of St. Petersburg, FL.
INSTALLATION
