Cypresia was inspired by my affinity for fantastical, whimsical artwork and obsession with moths, butterflies, and statement jewelry. Beginning in May 2023, I designed and engineered a collection of eight unique earring designs and created the branding and website for my business, originally named Trinkets. In July 2023, my advertising on social media generated a significant amount of sales across eleven different countries.
Following my initial success, I experimented for months streamlining my production process, cutting my manufacturing time down significantly. I then attended multiple live market events and evolved my branding to better connect with my price range and future goals.
BRANDING
THE ORIGINAL COLLECTION
My goal was to create moth, butterfly, and fairy wing earrings that faced outward from the face, with each wing on a separate hook.I could not find this style of earring anywhere online.
KEY FEATURES
Lightweight • Water-Resistant • Durable • Sensitive Ear Friendly
THE INITIAL PROCESS
I began creating my earrings using shrink plastic, markers, colored pencils, an exact-o-knife, and a toaster oven. This process took roughly two hours per pair, which was not a realistic way for me to make a profit at a reasonable price point.
THE EVOLVED PROCESS
I now create my earrings using vinyl, acrylic, and a laser cutter. This has cut my production time down to about ten minutes per pair.
THE HALLOWEEN COLLECTION
THE HOLIDAY COLLECTION
THE FESTIVAL FAIRY COLLECTION
SOCIAL MEDIA MARKETING
1,800,000+
TikTok views on Cypresia related posts
309,000+
TikTok likes on Cypresia related posts
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SALES STATISTICS
300+
Orders
19
Countries
DISPLAY DESIGN
Before attending live market events, I knew I had to create unique displays that spark customer interest and work in an outdoor or indoor setting.
KEY FEATURES
Sense of motion and balance • Easy to transport • Holds many different designs • Stable enough to withstand wind
THE PROCESS
I used thin plywood and a laser cutter to fabricate deconstructable displays that included places to hang earrings and necklaces with and without their packaging.
THE RESULT
Through four different iterations, I improved the stability and transportability with the final design connecting with the updated branding.
LIVE MARKET EVENTS
Using social media and in-person networking, I got involved with the live vending opportunities of St. Petersburg, FL.
INSTALLATION
